Digital Marketing For Charities
At Premier Choice Internet, we endeavour to provide your charity with a highly efficient ‘out-of-house’ marketing department. Our digital marketing team will work collaboratively with your charity to comprehensively understand your objectives, requirements and specific audience base. Once we have established these key elements, we will begin to cultivate and sustain an efficient marketing plan which will be specifically customised to complement the unique aspects of your charity and its ideals.
Even if your charity does not have an allocated marketing budget, there are organisations such as Google who offer up to £6,000 per month free to non-profit organisations through their Ad-Words for charity donation schemes. As a result, your charity can successfully market itself to new sponsors without detracting vital funds from your organisation’s worthwhile cause.
Our marketing team continue to research and develop new techniques and initiatives to adeptly market your charitable organisation online. Listed below are some of the digital marketing services which we can offer your organisation;
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of getting your website to the top of Google and other popular search engines for your desired keywords. This process can present your charity and its campaigns to a broader spectrum of potential members and sponsors.
Pay Per Click
Pay Per Click (PPC) is an advertising method where you only pay when someone clicks on your advert. This function can drive a constant daily stream of online traffic towards your website. Our web marketing team will construct a well structured pay per click campaign for your charity which can very quickly position your business on the first page of Google and other leading search engines via the ‘sponsored links’ section. This strong search engine ranking can encourage a substantial amount of users to navigate towards your page and thus familiarise themselves with your charity’s aims and activities.
Social Media Marketing
The universal phenomenon that is social media can successfully market your charity to an enormous online audience. Social networking communities unite a wealth of online users; for instance Twitter currently has over 300 million users and Facebook has over 1.1 billion users. To capitalise upon this vast online audience, our marketing experts can introduce you to a series of social network strategies which will facilitate easy interaction between your charity and these online users. We can help you share your previous and upcoming events and fundraising campaigns to numerous social networking communities, as well as helping you to introduce social networking users to your charity’s fundamental ideals and objectives. If executed effectively, these social media marketing strategies can generate more online traffic towards your charity site; which in turn can develop into increased support and sponsorship for your charitable organisation.
Did you know that, in 2010, a staggering 107 trillion emails were sent? This makes email an immensely useful marketing opportunity for your charity. By interacting regularly with your charity members via email, you can consolidate their trust and loyalty towards your organisation, as well as introduce them to your charity’s upcoming events and fundraising campaigns.
For more information on our customisable marketing strategies, as well as our additional IT support services, why not visit our website’s digital marketing section. Alternatively, feel free to contact us by phone on 020 8269 6878.