If you’re a small business looking for a cost-effective way to reach your target audience, email marketing could be a lucrative opportunity for you. According to the Direct Marking Association, email marketing has a 66% conversation rate with regards to purchases. This conversion rate is higher than that generated from direct mail, social media, as well as many other online and offline marketing methods.
Subsequently, if you have been searching for efficient marketing strategies which will boost your brand reputation and broaden your customer database, then listed below are five reasons why email marketing would be the perfect solution for your business.
1 – Extremely cost-effective
Many small businesses who are in the process of establishing themselves within their field of industry overlook the vast potential of email marketing. This is due to the fact that many start-ups feel they do not have access to the financial resources, manpower and office space needed to support a professional digital marketing campaign. Fortunately, email marketing offers a highly effective and financially viable solution to this problem.
Rather than funding an expensive marketing department, email gives small businesses the chance to establish and maintain a direct channel of communication with their target market in an affordable and hassle-free manner.
For instance, it can cost just 2p for each email sent. Your small business can benefit from all of the resources and expertise of a professional marketing department without diminishing your company’s financial resources or having to recruit more staff.
2 – Completely flexible and scalable
One of the main benefits of email marketing for small businesses is the fact that it can be scaled to suit the changing needs of your evolving company and to meet increased consumer demand from your expanding customer base. For example, email marketing can be used to captivate the interest of prospective consumers and encourage them to look at your products and services in more detail.
Once you have gathered a network of loyal consumers, you can proceed to customise your email marketing strategies in order to secure repeat custom and recommendations from this clientele. In fact, at Premier Choice Internet our team of specialists can add and manage your list of email subscribers, as your company expands so that you can continue to maintain a direct channel of communication with all manner of new and existing consumers.
3 – Delivers fast, highly traceable results
Compared to other marketing methods, such as direct mail and cold calling, email marketing delivers significantly faster results. Rather than waiting several days for your correspondence to arrive or for a client to call you back, email marketing delivers your brand message to your key consumers in a matter of minutes. This process is extremely beneficial for small businesses because it equips you with the potential to secure thousands of prospective consumers in a short space of time, thereby helping your business to evolve at a rapid and efficient rate.
Furthermore, not only is email marketing one of the faster marketing methods, it also facilitates a highly traceable and measurable form of marketing. Using email analytics data generated from your current subscribers, you can learn how many people opened, clicked, deleted and shared your company emails.
With this data in hand, you can adapt your existing email marketing strategies in order to create content that will be relevant to your key demographic and will encourage them to purchase from your business in the future. By implementing these changes, tracking their results and modifying your marketing methods accordingly, you can use email marketing to boost profit margins.
4 – Improve brand awareness amongst target market
Brand awareness is integral to the long term success of small businesses. When consumers view your company as trustworthy and professional, you will be able to secure their return custom and recommendations. Email marketing is a highly efficient strategy for consolidating this brand awareness amongst your target market, because it equips you with a multimedia platform through which you can promote your brand message.
In this way, you can use email marketing company to keep your brand in the forefront of your customers’ minds. At Premier Choice Internet, we will design regular emails for your company to take the form of informative newsletters, advertisements for new products and services, or even exclusive discounts and voucher codes to commemorate a holiday or special occasion. Whereas cold calling and direct mail marketing strategies can be interpreted as invasive, email marketing is more about staying in touch with your consumers and equipping them with information that is relevant to them. By operating in this manner, small businesses can boost their brand awareness in an efficient and unobtrusive manner.
5 – Customisable designs to suit all
According to industry research, consumers are more motivated to purchase from companies who value their opinions and treat them as individuals. The inherently customisable nature of email marketing makes it the perfect platform for connecting with your consumers. In fact, according to recent figures, approximately 74% of marketers advocate that targeted email personalisation increases customer engagement, and industry statistics have shown how personalised email messages improve click-through rates by 14% and conversions by 10%.
The key to customising your email marketing is generating original, engaging content. At Premier Choice Internet, we will use your list of email subscribers to cultivate personalised emails which will be relevant and well received by your consumers. For example, by analysing the purchasing practices of your email subscribers, we can create personalised messages which will inform your customers about new products and services that are related to their previous purchases. By combining these product notification emails with personalised promotional emails that offer free shipping, targeted discounts on relevant products, and even voucher codes on their birthday or on the anniversary of subscribing to your company’s mailing list, you can establish a brand reputation as an attentive, responsive and consumer-oriented company.