With over 38 million people now using social media, the rise of its use as a marketing tool has been staggering. Raising brand awareness and gaining customers through social media was once an easy win, however with such a crowded marketplace many of the channels have made free social traction increasingly difficult.
It’s the most wonderful time of the year! So why not make it the most profitable time of the year for your charity? After all, the festive season is a great time for charities because users increase their donations towards worthwhile causes.
Social media has exploded over the last 10 years or so. No longer are we using Friends Reunited, Myspace or Bebo though. Instead, the super heavyweights have moved into this space and millions are actively on Facebook, Twitter, LinkedIn and others.