So you have a website – but now you need traffic!
We like to view ourselves as the ‘out-of-house’ marketing department of your charity. We intend to fully understand your charity, its objectives, requirements and client base. Once we have come to grips with these key elements we start on developing a marketing plan customised to your charity and your needs.
Our digital marketing team are creative thinkers with proven techniques and analytical expertise who are able to grow your charity online through a variety of different mediums. We are very much focused on delivering results that add directly to the bottom line and help drive your charity forward. Premier Charity Solutions believe in quality over quantity approach and provide full transparency on all digital marketing activities.
As search and digital marketing evolves, our marketing team are researching and developing new techniques and initiatives to help give our clients the edge over their competitors. We do all that we can to ensure our client’s digital objectives are met and that the very best ROI is achieved. Whether you are a new charity looking to launch yourselves online or if you’re an established organisation who is looking to get the edge online, we can help! Get in contact with our marketing team today by calling 020 8269 6878.
As a non-profit your website content is so important to getting people to support your cause. Our editors can review your current website content and suggest optimisations or create bespoke content for you. We work closely with you to ensure your website is full with engaging content for your target audience and help you to build awareness for your organisation.
Social Media Marketing
Social Media is fast becoming the best way to engage with your target audience. We will help you set up your social presence across the right platforms for your charity. We can then help you build an effective social media campaign, to achieve exposure with the right audience. From this we can develop insight into how they view and interact with your organisation. If you lack resource in house we can even manage your social channels for you.
How does it work?
While there are many different marketing strategies out there, it is important to remember that email marketing, if done correctly, is one of the most effective marketing methods. It gives you interaction with your existing customer base, those who already trust you, have bought from you and are most likely to buy from you in the future.
Drive traffic within minutes
Whether you want to use your email list to send out a mailshot to inform customers about your latest product, to inform customers of a change of address, or just remind them you’re still here, Premier Charity Solutions can help. We can design, create and send our customised email campaigns to your clients. We can monitor a campaign to tell you which messages were received, bounced or blocked, and find out exactly who has opened your messages and the links they clicked on.
- HTML Email Designs - Fully customised email designs to work on PC, Mac, tablet and mobiles.
- Manage Subscribers - Add and manage your list of subscribers and ensure you pass through SPAM filers.
- Email Reporting - See who opened, clicked, deleted and shared. Drill down to individual customers.
- Target Customers - Segment and target users in order to achieve better results from campaigns.
- View From Anywhere - Access your results from anywhere in the world, as our system is mobile friendly.
- Use Our Expertise - Use our knowledge and experience in order to achieve maximum results every time.
Blogging is another great way to engage with your online audience. Blogs offer multiple benefits to non-profits, allowing you to tell your visitors about the great work you are doing, which keeps your website fresh for return visitor and search engines. We know that content can be sensitive as a non-profit so we will work with you to develop a blog strategy and our in house editors can produce great content with your guidance.
Search Engine Optimisation
SEO is the process of getting your website to the top of Google and other popular search engines using your desired keywords. For example, if you’re a non-profit looking to engage children in outdoor activities, you’ll want your site listed at the top of parent’s web searches for ‘outdoor activities for kids’. Our SEO best practices will help your organisation get the best online coverage for your chosen search phrases.
Pay Per Click
PPC is an advertising method which allows you to pay only when someone clicks your advert. It allows complete control of your campaign in an instant, and with £6,000 per month budget fee from Google for every charity, it's the best place to start your digital marketing campaign.