Our Website Design process
The first port of call is to understand exactly what it is you want and what your requirements, aims and goals are for your new website. Once we fully understand these they can form the core of everything we do. Equally as important are your users and potential customers, so we research and find out exactly what they expect and want to see when they come to your website. This is to ensure we deliver not only what you want but what your customers actually want and are looking for. This ensures your website will deliver the results you’re expecting.
The second step is for our web team to map out a logical website structure and prioritise content accordingly. We will focus on delivering the ideal journey for each type of user which also integrates the aims and goals of your business. It is sometimes useful to include potential users during this exercise as they can open your eyes to exactly what it is they want and how they want to get there.
We then go ahead and create a specification document and all key milestones are established for the new project. We understand that there are people involved at your end and that their availability is limited so we always do our best to fit the project around your availability.
Design is essential to the success of your website; as humans we see something and interact with it in order to fully understand it. The design of your website is so important as it represents your business and what you stand for and will therefore largely impact the customer’s decision to do business with you or not.
We also understand that there is always more than one right way so when designing we find that creating multiple prototypes opens up discussions, ideas and creativity within our own web team, the client and potential users. Our expert design team can give your business cutting edge design that will ensure you WOW your customers and blow your competition away.
Our approach to building your website is very much one of collaboration, flexibility and empathy. It can be challenging trying to design websites that meet both the clients expectation and delivering what the client wants, something that we believe shouldn’t be made any harder by technical limits or a tough delivery process.
We design and build websites for humans and we have found that people tend to make decisions based on their past experiences, hopes and expectations. We feel it is our job to help shape their behaviour and decisions by providing both an impressive visual design as well as a structured and local website.
One of the final parts of a new website is ensuring that it is tested thoroughly so that when it goes live it works perfectly. The two key areas that we focus on are usability and accessibility. Usability focuses on how users interact with your website and if there is anything we can do to improve it and accessibility ensures that the website is accessible to users of all abilities and disabilities.
Every web project we complete is unique in its own way and therefore different levels of testing is required. Our usability testing focuses on how easy the website is to use and we can offer moderated and unmoderated task analysis, focus groups and independent review of the website. We also offer usability testing which is completed online, where the user is asked to perform certain tasks and all of which is recorded and assessed by the web team.
Once we have fully tested the website and you are happy with everything we will deploy the finished version on our server. If we have developed a content management system for you we are also happy to provide training for your key administrators along with our user guide in order to ensure you are comfortable at updating the website yourself. If you also have an in-house IT or technical support team we can provide training and guidance which they might require in order to update the website technically.
We would love to become your web team and help you grow and develop your business online. However, the developed website is yours, you’ve paid for it and we believe that you should hold the Intellectual Property Rights to it.
We believe that supporting our customers after the website is complete is vitally important and something we pride ourselves on. We offer a 24 / 7 email support and ticketing support system to ensure any issues or difficulties you may have get resolved quickly and easily. All our projects are accompanied by a Service Level Agreement which covers any issues, bugs or errors that arise on the site including those that may arise due to the technical updates such as new browser releases.