This months charity

The Sandcastle Trust

The Sandcastle Trust aims to provide some fun and respite for families where a parent or child has a rare genetic condition.

Trick or Treat

The whole team is getting involved this month and will be putting on our very best Halloween outfits for the whole day on the 31st!

September Charity


Every year, one in four of us will experience a mental health problem. But hundreds of thousands of people are still struggling. We believe no-one should have to face a mental health problem alone. We’ll listen, give you support and advice, and fight your corner.
We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We won't give up until everyone experiencing a mental health problem gets support and respect.

Dyeing For a Donation

This month Brad has put himself forward to take on the Premier Charity Challenge. Brad will be dyeing his hair a colour chosen by public vote for the entire month. Keep an eye on our social channels to see which colour wins and get updates on how Brads month is going.

August Charity


React – Rapid Effective Assistance for Children with potentially Terminal illness is a dynamic charity working to improve the quality of life for children with life-limiting illnesses living in financially disadvantaged households throughout the UK. Our work is unrivalled by any other organisation and our passion and belief that every child should have comfort, dignity, and the opportunity to participate in life as fully as possible is our driving force.

Donating for Baking

Pav is putting on his oven gloves for this months charity challenge and treating us all to a charity bake sale. Having won a previous office bake off with a super delicious cake, we are all very excited about what yummy goodies Pav is going to rustle up this time.

July Charity

Hazie Days

Hazie Days provides support for children and young people who have special educational needs, disabilities and long term health problems; their siblings and family.
Hazie Days provides
• Inclusive StoryBook Days and Days Out for the whole familiy 
• Parent support
• information and signposting
• Care Packs, a small bag of toys and items to make hospital less scary and boring

'Hairity Challenge

Chris is took on this months ‘Hairity Challenge and is said goodbye to his razor for the month of July. Much to the dismay of his family Chris grew a beard for the month.

June Charity

Crohn's and Colitis UK

We’re the UK’s leading charity in the battle against Crohn’s Disease and Ulcerative Colitis. Founded as a patients’ association in 1979, we now have 35,000 members across the UK. 

These aren’t just people who have Inflammatory Bowel Disease (IBD) – our members also include their families and friends, health professionals and others who support our work. They’ve helped us set up 50 Local Networks across the nation. These arrange educational meetings, generate publicity and organise fundraising.We work to make life better for the 300,000 people in the UK with Crohn’s Disease, Ulcerative Colitis and other forms of IBD.

Race for Donations

Elliott took on the challenge for June and ran a half marathon. Choosing one of the hottest days of the year Elliott was really up for a challenge.

May Charity

Guide Dogs

We’ve come a long way since our humble beginnings in the 1930s when we operated from a lock-up garage in Wallasey, near Liverpool. Since our first guide dog partnerships took to the streets in 1931, Guide Dogs has trained and partnered over 30,000 guide dogs – transforming lives for people who are blind or partially sighted. We are continuing to help thousands of people with sight loss every day, through guide dog partnerships, My Guide, and our growing work with children and young people.

Ollie is buzzing about this months challenge. He will be taking on the Nuclear Races at the end of the month. He will be tackling some big, high, man-made and natural obstacles designed to test every ability of fitness on a fast-paced, flowing, punishing course over epic varied terrain. Needless to say he is going to need all the support he can get!

We will be keeping you updated on Ollie’s prep for the challenge across our social pages so make sure you are following us!

April Charity

YPI Counselling

YPI Counselling is a registered charity offering confidential counselling to young people aged 11-25, parents and families in the Basingstoke and Deane area.

Working closely with local doctors, schools, colleges and Children’s Services they offer counselling to support a wide range of issues affecting young people, parents and the whole family unit, with the aim of helping families reach their full potential. Young people or parents can access our services individually or alternative as a family via our Family Counselling service.

Ready, Set...Glow!

Caroline was glowing about April’s challenge. She took part in the Glow in the Park run on 28th April accompanied by our very own Lisa H. They ran 5km in the dark, lit up by glow sticks and finished in a huge foam party, it sounds like a lot of fun but it was hard work. Caroline and Lisa cheered each other over the finish line, showing the true team spirit that we have at Premier Choice.

March Charity

Cystic Fibrosis Trust

The Cystic Fibrosis Trust is the only UK-wide charity dedicated to fighting for a life unlimited by cystic fibrosis (CF) for everyone affected by the condition.

Our mission is to create a world where being born with CF no longer means a life-long struggle, when everyone living with the condition will be able to look forward to a long, healthy life.

Stuck In The Mud

Dan is getting stuck in…the mud for this month’s challenge. He has decided to brave the elements and take on the tough mudder at the end of the month. As the name implies this is a tough challenge and he will need all our support to get him to the end of the course so please help him raise lots of money for the Cystic Fibrosis Trust by clicking the donate button.

We will be keeping you updated on Dan’s prep for the challenge across our social pages so make sure you are following us!

February charity

Sutton and Croydon MS Therapy Centre

We are an independent registered charity that welcomes everyone with MS. We provide a friendly and valuable service which is available Monday to Friday. The Centre is well equipped, fully accessible and has plenty of parking.

It is important for people with MS to have an outlet and a place where they can go which offers a range of therapies in a relaxed and friendly atmosphere. We fulfil this need in a very positive way. At our Centre you will meet like-minded friends, and enjoy a variety of therapies. These include physiotherapy, massage and counselling amongst all the other services we provide. You will also find the information and group support invaluable in coping with MS.

Not enough dough to raise dough

For the month of February, Mike Horton took on the challenge. For the whole month Mike gave up bread. Anyone that knows Mike will know that bread is the core item of his diet so it was a tough month for him.

January Charity

Roundabout Dramatherapy

Roundabout conducts long-term, short-term and individual dramatherapy projects with a range of clients. They work with individuals and groups of all ages. Dramatherapy involves verbal and non-verbal work and makes use of a wide range of theatrical and dramatic techniques, such as story-telling, story-making and enactment, improvisation, role-play, mime, puppets, movement, music and voice work.

For the month of January, Sam Crossman, our first line engineer took on the challenge. Sam gave up meat and fish and went vegetarian for the whole month. Anyone that knows Sam will know what a huge challenge this was for him.

December charity

Lucy Air Ambulance for Children

Lucy Air Ambulance for Children is a Registered Charity that provides planned transfers of children up to the age of 16 years in specially equipped and adapted planes to the right hospital so they can access the specialist care they need. Young babies may need treatment closer to the family home and older children need treatment for a range of complex conditions.

Christmas Jumper Day

We had a wear your Christmas jumper to work day on the 14th December, and for those stars wars fans among you, many of us celebrated the launch of the latest film with festive star wars jumpers.

Novembers charity

Carly Heart Trust

The Carly Heart Trust mission is to raise awareness of sudden cardiac arrest, raise funds to provide all local schools with defibrillators and to raise the number of people that are First Aid trained.

Heart on Adams sleeve

For the month of November, Adam, our operations manager, wore a heart on his sleeve every day to raise money for Carly Heart Trust.